Source: Forbes
The revolution arrives with the cause and this industry has not only revolutionized marketing but changed the entire digital marketing game. Now, video marketing has converted into a core component of marketing strategy and is no longer an option but a necessity. Nothing sticks in a human’s mind without a story or visual.
If we spilt Video, Vi-deo adds fragrance over visuals through a narrative from start to finish so that users can process the content easily and swiftly. Hence, the video creates a long-lasting effect on the user’s mind and ignite emotions by keeping viewers engaged until the conclusion. After the pandemic, this industry has surged and is the most effective marketing channel as 300 hours of content is uploaded on Youtube in a minute and Instagram stories plus reels are uploaded by 500 million people in a day. The future of video marketing has arrived and it’s time to revolutionize the videos.
Let’s ring in the new year with the upcoming video industry trends expected to emerge to scale your businesses:
· Is AI & 3D Video Marketing a buzzword or buzzworthy?
Interactive Videos bring ideas to life and simplify things that no other visuals can do. The metaverse world is on the cards and will bring AI & 3D technology into more limelight. Interactive Videos not only breaks the information clutter but gives customers direct control to interact with the video content by clicking, dragging, scrolling or hovering to complete the intended action. With an Animated explainer video, learning becomes fun and easy. Want to experience one? Experience how you can Style the Nike Air Max DIA model in your favourite clothes. Interactive videos are perfect for brand products or service awareness as they not only boost viewing time by 47% but it also increase 11% more conversion than YouTube & Google Ads as per Wyzowl.
• Shoppable Video Ads — The Next Big Thing
Planning to launch a product or brand? For better brand awareness, shoppable videos are best to start as it assists, engages and inspires customers to purchase. When it comes to shopping ads “Country Delight — A Brand Delivering Farm Fresh Milk at the doorstep” has aced the shopping video marketing strategy beautifully and now is a well-known milk distribution and manufacturing brand. Shopping Ads have transformed the eCommerce game and simplified shopping with just a touch of a finger. In 2022, Shopping Ads will be the next big thing, as you will be able to retarget and reach more people on Instagram by converting your popular reel or video into an ad by just downloading & then uploading it as an ad. Isn’t this interesting?
· Live Video
The word for Live Video is INTIMATE. One billion, one hundred and one million hours of live video were seen in 2019 by internet users worldwide. Due to its simplicity, relatability, and accessibility, the live video became the saviour for several businesses in 2020. Live video will increase more popularity in 2022 as it builds trust faster and the brand directly connects with the customer. One out of every five Facebook videos is now a live stream, and 1 million Instagram users watch the live video every day, going live and selling products is a particularly popular trend on social media. Be it live game streaming, live shopping through Facebook live, live cricket match streaming, live virtual event, online webinars, eLearning have taken a paradigm shift since the pandemic and it is growing substantially day by day.
- Video SEO — Google Loves Video
As video consumption increases, soon searchable video (optimized video content) will become a powerful marketing tool in 2022. As per Moovly, your probability to come up first on Google is 53 times more if you have embedded video content on the website. Hence, it becomes more crucial than ever to produce high-quality video content regularly not only on YouTube but video landing pages, video email marketing and GIF replies will become the need of the hour.
There are several unique marketing options on YouTube, one of which is the opportunity to gain additional organic exposure via video carousels and highlighted snippets.
- Short Form Video — Sequential Storytelling
A “2 min video = 30 minutes reading”
Video has swiftly established itself as a mainstay and effective marketing vehicle of our social media feeds in past one year. Deconstructing the narrative video in just a few seconds can make or break a story as 1.8 million words can be conveyed through a tale.
Brands like Louis Vuitton and Sephora and well-known companies like MAC Cosmetics and the NBA jumped on the TikTok bandwagon in the year 2020, fueling this trend. Many smaller brands, such as bookworm Belletrist’s “Inside My Bookshelf”-style Instagram series, also generate social media videos. We expect the popularity of bite-sized social media videos to rise even more in 2022 considering a 2–3 sec attention span.
We expect the popularity of bite-sized social media videos to rise exponentially in 2022.
Wrapping it up!
Video marketing is like a pizza. Even if it is bad, it’s still pretty good. The new era demands not just content or traffic but terrific storytelling through a motion visual form as Video does it all. Hence, YouTube is the second best marketing platform and gives the highest user engagement. Add video marketing to your promotion toolbox in the rapidly changing OTT world.